Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th. The drama, the result of an exciting partnership between the State Government of Chiapas and PCI-Media Impact (Media Impact), a leader in Entertainment-Education programs, is helping spread the word about the importance of sustainable development, gender equity and respect for Indigenous Peoples.
Entertainment-Education (E-E) programs incorporate critical information into entertaining media to simultaneously amuse and engage listeners. The creators and producers of Mucho Corazón will use the drama to discuss provisions to promote the rights of women in the State’s new constitution, the first in the world framed around the UN Millennium Development Goals (MDGs). The MDGs are eight internationally agreed upon to address the needs of the world’s poorest communities.
The program partners previously collaborated to produce and broadcast Corazónde Mujer (The Heart of a Woman), which began broadcasts on the International Day of Women in 2011. The drama promotes women’s access to government health services and legal rights. Corazónde Mujer was originally broadcast on the State Government’s radio station, and has since been rebroadcasted on more than 50 stations in three countries.
PCI-Media Impact empowers communities worldwide to inspire enduring change through creative storytelling. For 25 years, Media Impact has worked with local partners to produce Entertainment-Education and social change communications programs that address the most pressing social and environmental issues. Using its unique My Communitymethodology, Media Impact engages and empowers audiences around the world to improve their own lives. Working with local partners, Media Impact tells the stories that change the world. To learn more about this program and others like it, please visit: www.mediaimpact.org