New Benchmarks for Group Fundraising
Last week, The Case Foundation published official statistics and a message about America’s Giving Challenge and The Causes Giving Challenge.
Here's an excerpt from the message:
Has “small-dollar” philanthropy reached its tipping point as an effective way to raise funds and bring new people to the table? That’s what the Case Foundation, along with partners Parade Magazine, Causes on Facebook, Network for Good, and Global Giving, wanted to answer when it launched the America’s Giving Challenge and the Causes Giving Challenge.
Both were designed to introduce millions of people to newer, more convenient, and more efficient forms of civic engagement. Specifically, the Challenges focused on how people could use simple Web 2.0 tools and social networking strategies to put their own passions to work on behalf of their favorite charities and causes.
In the end, these citizen philanthropists encouraged more than 80,000 people to make donations to nearly 700 nonprofits, and raised more than $2.5 million for the nonprofits represented.
While the overall numbers are impressive, the detailed statistics are perhaps the most useful to nonprofits. (Note: The numbers below represent The Case Foundation's findings as of 26 February 2008. Changes may be published in the coming weeks).
Number of "Charity Badges" Created
Network for Good: 1,810
GlobalGiving: 672
Facebook Causes:3,936
Average Donation Amount
Network for Good: $24.50
GlobalGiving: $25.07
Facebook Causes:$17.38
Highest Number of Donations (in one day)
Network for Good: 5,408
GlobalGiving: 2,837
Facebook Causes:7,820
Highest Number of Donations (in one week)
Network for Good: 19,545
GlobalGiving: 8,891
Facebook Causes:16,252
Largest Single Donation
Network for Good: $9,700
GlobalGiving: $5,000
Facebook Causes:$2,000
Total Amount Raised:
Network for Good: $866,026
Global Giving: $335,186
Facebook Causes:$571,686
Number of Unique Donors
Network for Good: 33,208
GlobalGiving: 12,836
Facebook Causes:27,094
Total Number of Donations
Network for Good: 35,348
GlobalGiving: 13,370
Facebook Causes:32,886
Number of Nonprofits Who Received Support
Network for Good: 481
GlobalGiving: 125
Facebook Causes:747
In June 2007, I compiled benchmark figures for group fundraising based on the statistics from five social action platforms: SixDegrees, GiveMeaning, JustGive.org, ChipIn, and Firstgiving. The chart below presents the figures from America's Giving Challenge and The Causes Giving Challenge in comparison to those benchmark figures.
June |
America's Giving Challenge (NetworkforGood) |
Challenge (GlobalGiving) |
Challenge |
|
Average donation amount |
$43.30 |
$24.50 |
$25.07 |
$17.38 |
Average amount raised per campaign |
$692.80 |
$478.47 |
$499.78 |
$145.25 |
Average number of contributors per campaign |
16 |
20 |
20 |
8 |
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