All Blog Posts Tagged 'marketing' (72)
2012 Cause Marketing Forum Conference - An Interview with David Hessekiel
(3BL Media) May 31, 2012 - David Hessekiel, President of The Cause Marketing Forum sat down for an interview at the 2012 Cause Marketing Forum Conference, taking place May 30th and 31st in Chicago, IL.
The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate…
Added by David Martel on June 7, 2012 at 9:24pm — No Comments
Heroes Welcome
Added by David Martel on February 16, 2012 at 5:20pm — No Comments
Reinventing Corporate Giving (And Why You Need To!)
People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences. Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing,…
Added by David Martel on December 13, 2011 at 11:08am — No Comments
Global Consumers Voice Demand for Greater Corporate Responsibility
(Cross post from 3BL Media/ theCSRfeed) Boston, MA - October 4, 2011 - Ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues, and consumers report they are already using their own spending and loyalty to press these…
Added by David Martel on October 11, 2011 at 2:43pm — No Comments
CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation; Warren Wilson College Scores in Sierra Magazine's "Greenest Colleges"
Barkley, an independent marketing agency, has released findings from a study of the Millennial Generation. Based on a survey of more than 5,000 respondents and 4 million data points, the study provides insights on a range of digital and social…
ContinueAdded by David Martel on August 29, 2011 at 12:12pm — No Comments
CSR Minute: Titan Group Publishes 8th CSR Report; PricewaterhouseCoopers Relaunches Genesis Park Program
Titan Group has published its 8th annual Corporate Social Responsibility and Sustainability Report. The Report details the European container company’s progress in its CSR strategy and efforts in the areas of…
ContinueAdded by David Martel on July 27, 2011 at 11:35am — No Comments
CSR Minute: Sodexo Named to Black Enterprise "Top 40 Companies for Diversity" List; European Office of Crafts, Trades, and Small and Medium Sized Enterprises for Standardization Produces User Guide
Cross post from 3BLMedia.
Sodexo has been named to the Black Enterprise Top 40 Companies for Diversity List for the fourth year in a row. The food services and facilities management company was recognized for its high percentages of African Americans and other ethnic…
ContinueAdded by David Martel on July 26, 2011 at 11:42am — No Comments
CSR Minute: EU Approves Officially Certified Biofuels; Keurig Coffee Makers Lauded by MA Governor
The European Union has approved the first biofuel plans to be officially certified as sustainable. The voluntary certifications are to show that biofuels produced to meet the EU’s renewable energy targets are being produced sustainably. Among the seven initiatives…
ContinueAdded by David Martel on July 25, 2011 at 2:20pm — No Comments
CSR Minute: Johnson & Johnson Launches "Healthy Future 2015," Sustainability Plan; Fidelity Bank of Kenya Supports Clean Water
Johnson and Johnson has launched Healthy Future 2015, a five-year strategic roadmap for its citizenship and sustainability priorities. The plan extends the company’s commitment to address global health needs. It includes goals ranging from providing affordable access…
ContinueAdded by David Martel on July 22, 2011 at 2:06pm — No Comments
CSR Minute: Vermont Foodbank Launches "Do Nothing About Hunger" Campaign; Social and Economic Council of the Netherlands Issues Statement on International Corporate Responsibility
The Vermont Foodbank has launched a “do nothing about hunger” cause campaign. Cans of “nothing”, 14,000 empty cans with slots for collections, will be sold for $2.99 each at all Vermont Hannaford supermarkets. Proceeds from the sale of each can benefit the…
ContinueAdded by David Martel on July 20, 2011 at 10:37am — No Comments
CSR Minute: Bank of America Releases First-Ever CSR Report; European Union Proposes New Sustainable Fisheries Policy
Bank of America has released its first Corporate Social Responsibility Report, detailing the company’s 2010 CSR efforts in 2010. Among the highlights reported on are programs to…
ContinueAdded by David Martel on July 19, 2011 at 1:16pm — No Comments
CSR Minute: Microsoft Announces Winners of Imagine Cup Competition; 3BL Media Acquires Justmeans
Microsoft has announced the winners of the Ninth Annual Microsoft Imagine Cup, a student technology competition. Team Hermes [her-meez] from Ireland took the top honors in Software Design with a car safety device, and earned $25,000. Team…
ContinueAdded by David Martel on July 18, 2011 at 6:07pm — No Comments
CSR Minute: Alcoa Partners with Global Reporting Initiative on New Framework Guidelines; Whitehall Civil Servants Lauded as Champion Energy Saver
Alcoa is partnering with the Global Reporting Initiative to develop the next generation of CSR reporting guidelines. Alcoa will serve as a participant and sponsor of The Global G4 Consortium, advising GRI during the development of new Guidelines to help ensure they…
ContinueAdded by David Martel on July 15, 2011 at 7:16pm — No Comments
CSR Minute: Allison & Partners Publishes Corporate Social Impact Marketing Snapshot; GlaxoSmithKline Joins World Anti-Doping Agency for London 2012 Olympic Campaign
Allison & Partners has published the 2011 Corporate Social Impact Marketing Snapshot. The report examines the biggest roadblock to a successful cause marketing campaign:…
ContinueAdded by David Martel on July 13, 2011 at 11:51am — No Comments
CSR Minute: Sprint Scores an "A" on ForestEthics Scorecard; Business in the Community Announces "Excellence" Awards
Sprint has scored an “A” on the 2011 Green Grades Report Card, published by ForestEthics. Sprint has a paper policy to avoid fiber from endangered forests and has set a purchasing goal of 90 percent Forest Stewardship Council…
ContinueAdded by David Martel on July 12, 2011 at 9:52am — No Comments
CSR Minute: U.S. & Canada Green City Index Names San Francisco and Vancouver as Greenest Cities; Volcom Partners with Krochet Kids International on Give Back Program
The U.S. and Canada Green City Index has analyzed the environmental sustainability of 27 major metropolitan areas in both countries. San Francisco was named greenest city…
ContinueAdded by David Martel on July 11, 2011 at 3:42pm — No Comments
CSR Minute: Nokia Outlines 7 Global Challenges in Sustainability Report; Deloitte Named Market Leader by Verdantix
Nokia has published its 2010 Sustainability Report, describing seven areas of global challenges that are material to Nokia’s business and its stakeholders. The report outlines Nokia’s strategy and achievements in each of the impact…
ContinueAdded by David Martel on July 8, 2011 at 1:52pm — No Comments
CSR Minute: PricewaterhouseCoopers Gives $35M in Scholarships to Impact Class 2011; Dansico Publishes Sustainability Report, "Ingredients for a Changing World"
PriceWaterhouseCoopers has announced $135 million in scholarships to 136 Impact Scholars, to make up the PwC Impact Class of 2011. PwC’s Impact program provides support for academically talented African American high school students in navigating college…
ContinueAdded by David Martel on July 7, 2011 at 11:28am — No Comments
CSR Minute: Marsh & McLennan Issues First-Ever Corporate Citizenship Report; Carbon Disclosure Project Publishes Investment Guide to 21st Century Economy
Marsh & McLennan Companies has released its first Corporate Citizenship Report. The report lists the company’s achievements, including winning the Socially Responsible Enterprise award from the Mexican Center for Philanthropy and the British Insurance…
ContinueAdded by David Martel on July 6, 2011 at 3:00pm — No Comments
CSR Minute: The Guardian to Release Sustainability Report on "Living Our Values" Web Site; Intematix Earns San Francisco Business Times CleanTech & Sustainability Award
The Guardian has announced that its Sustainability Report 2011 will be rolled out section by section on its “Living our Values” website before being collated and published in its entirety later this summer. The staggered schedule will allow for more timely…
ContinueAdded by David Martel on July 5, 2011 at 3:44pm — No Comments
Latest Blog Posts
- 2012 Cause Marketing Forum Conference - An Interview with David Hessekiel
- Heroes Welcome
- Reinventing Corporate Giving (And Why You Need To!)
- Global Consumers Voice Demand for Greater Corporate Responsibility
- CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation; Warren Wilson College Scores in Sierra Magazine's "Greenest Colleges"
- CSR Minute: Titan Group Publishes 8th CSR Report; PricewaterhouseCoopers Relaunches Genesis Park Program
- CSR Minute: Sodexo Named to Black Enterprise "Top 40 Companies for Diversity" List; European Office of Crafts, Trades, and Small and Medium Sized Enterprises for Standardization Produces User Guide
Most Popular Blog Posts
- 4 Nonprofit Marketing Mavens Offer Advice to Socialactions.com
- CSR Minute: Allison & Partners Publishes Corporate Social Impact Marketing Snapshot; GlaxoSmithKline Joins World Anti-Doping Agency for London 2012 Olympic Campaign
- NGO ‘One Warm Coat’ raises record funds through partnership with Burlington Coat Factory
- CSR Minute: Bank of America Releases First-Ever CSR Report; European Union Proposes New Sustainable Fisheries Policy
- Supports The United Nations Through the Sale of Lip Gloss
- How would you explain Social Actions to Aunt Matilda?
- Global Consumers Voice Demand for Greater Corporate Responsibility
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